HomeStartupsUsing Digital Disruption for Business growth in Nigeria Innovations Using Digital Disruption for Business growth in Nigeria The new normal is staring private and public organizations in the face and building a resilience business engagement are altered by Covid-19 pandemic. The post Covid-19 has finally distorted customers’ habit by moving us into the future digitally. The crawling emergence of businesses in the post Covid-19 era is a proof of the realities of post Covid-19. Businesses are more importantly gazed on growth and profit. The major question in the lips of business leaders is how do we grow and make profit? Business leaders have to devise strategies to lubricate the growth engine of a firm. Giving preference to creativity, data and mission are keys to having tremendous growth and profit in the 21st century. Despite the unequalled uncertainty brought by Covid-19, but having a start-up DNA has moved to the pinnacle of corporate scheduling. Some pragmatic start-ups had a dynamic posture in the thick of the pandemic, connecting with the market digitally and it’s giving them a clue into having market edge and transforming those ideas into business growth and consistent market share. Many companies are identifying ways to satisfy their customers through digital disruption, the opportunities presented using digital innovation is at the front burner for start-ups and business leaders. Convenience is the secret of customer loyalty. Customers are willing to thread the path of premium purchase when convenience and time safety are factored into products and services. Nigeria’s start-ups are growing at a fast rate and are opening doors of value and increasing the awareness of digital benefits to corporate Nigeria. The financial industry has been the highest beneficiary of the digital innovation. Despite the systematic and systemic hurdle start-ups face the resilience spirit of innovative endeavors has always been like a worthy enterprise. Regulatory and cultural changes are a tremendous factor for new start-ups and businesses introducing new products and services. The pandemic inspired new normal that start-ups and business leaders have not witnessed before since global great recession of 2008. Barrier to entry for businesses are higher than previous years for businesses and start-ups. Digital disruptions have really impacted commerce during the pandemic, it’s practically inevitable to succeed in business or innovate without a digital strategy. According a recent Mckinsey survey conducted in 2021, business and industries across all countries and regions experienced an average of 20% growth in “full digital” users in six months ending in April 2021. The pandemic inspired a digital behavior that businesses and start-ups leveraged on as competitive advantage in the market. Building business and having a consistent growth in post pandemic era is the caveat to having a dynamic direct to customer strategy that reduce challenges the customers faced when they were having non digital transactions. Implementing a digital strategy should be the secret of any business that desires to succeed in the 21stcentury and having comprehensive data centric plan is the only way to stay competitive and relevant. Business growth and expansion is better positioned when companies embrace a digital strategy. The digital space in Africa is nascent compared to Europe, Asia and America but the digital awareness among demographic segments is inspiring. The political will of policy makers has not been encouraging but the digital entrepreneurs have transformed the digital space with innovative ideas. The success of digital expansion in Nigeria could be attributed to growth in social media, growth in smart phone penetration, growth in broadband penetration and improved technology across all platforms by GSM companies. This development is increasing because of the youthful population and the strong desire by the market for information and content. Digital Disruption is sure a strategy start-ups and businesses could use to scale their businesses and increase profit and growth in the post pandemic era. Support PisonTechAfrica.com For inspiring tech content and articles, PisonTechAfrica.com is the platform to go. Great content takes a lot of resources; we are poised to motivate young start-ups and give them leverage with our platform. It is a platform for inspiring tech entrepreneurs to display their talents. Africa is the next big thing for technology. PisonTechAfrica.com is the tech media platform committed to positioning Africa in the Fourth Industrial Revolution. Donate Oluwagbenga Oyebanji Share This Previous ArticleSuper-Apps the Next Big Thing in the Nigeria Digital Ecosystem Next ArticleBimodal Voter Accreditation System the Cure to Electoral Fraud in Nigeria September 17, 2021
