Flutterwave Makes an Investment Statement by Disha’s Acquisition

A new theme crept into the internet semantics a decade ago, “Content is the King”. This order has redefine the strategy most internet businesses are engaging in. Content creation is the wave for lot of start-ups online. It is a welcome initiative that more internet entrepreneurs are creating good business around content creation.

One of such start-up firm is Disha. Disha is a Nigeria based platform that enables digital content creators to curate, sell digital content, create portfolios and receive payments from users for the service offered.

In two years of starting it has 20,000 users, and it had 100% monthly growth. Flutterwave recently confirmed that it had acquired Disha for an awesome price in the range of six figures. Flutterwave has been credited for many acquisitions but this an essential acquisition that is not Fintech based.

Disha was founded in 2019 by Evans Akanno and Rufus Oyemade and later Blessing Abeng became part of the team. The platform is a reputable platform for content creators and content influencers. It is a proudly Nigerian innovative content start-up firm.

Disha’s mantra is providing content creators with tools in creating a one-page site to curate and share links of content portfolios. It also has a check out system to receive payments. Disha’s innovative stride allow users globally which had a good market penetration but revenue was not encouraging.

Before acquisition by Flutterwave the CTO affirmed, ” We [the founders] decides to shut down the company because we ran out of resources to continue driving the very valid we had.” He also confirmed, ” With Flutterwave, we now have a way to drive both value for creators and revenue to sustain the business. We are happy to have gotten the call from Flutterwave which is actually kept hopes alive.”

Flutterwave acquired the start-up because it wanted to increase Disha’s payment process and add value to the platform’s base and by letting users make transactions in more than 150 currencies and 34 countries globally.

Flutterwave wants a share in the $100Billion global content economy. Flutterwave CEO Olugbenga Agboola lately opined, ” Recently we have diversified into building tools that will help freelancers, businesses and content creators grow,” he also said ” We saw Disha as an opportunity to capture a new market of indie creator that need innovative tools to showcase their craft and get paid. This acquisition cements our place as a growth partner for freelancers and businesses. For us Flutterwave store is to small businesses what Disha is to creators.”

Flutterwave and Disha’s marriage is a profitable union that would take the digital space by storm.